BASES OF FORMATION OF CORPORATE STRATEGY OF IKEA

Abstract

The article investigates the process of establishing a corporate strategy for IKEA in all stages of development, the company studied the basics of its formation: business model and its competitive advantages, mission and corporate values, as well as the concept of the IKEA store. Central to the article is a consideration of the basic characteristics of a modern procurement strategy of the company, including the transfer of production to countries with lower costs, a reduction in the number of suppliers, the localization of production in the regional offices and the launch of own production, as well as the transition from a functional to a process-oriented supply chain management. Special importance is given to the analysis of the main directions, phases and challenges of foreign expansion of the company, as well as the benefits of the strategy of development of existing markets. The results of this study allow a comprehensive assessment of corporate strategy of IKEA, as well as provide the ability to use its advanced experience of domestic trading companies.