ASSESSMENT OF THE IMPACT PROMOTION STRATEGY COMPANY MTS ON THE BRAND
Abstract
The article reveals the analyzes of the company MTS, aimed at promoting the brand on the market, based on which an assessment of the measures, based on the analysis of key performance indicators for mobile network operators (number of subscribers) in comparison with the main competitors in the Russian Federation. As a result of the analysis, offers activities that will help the company strengthen its position in the market of mobile operators in Russia, thus ensuring stability in the period of economic stagnation, which is especially important now, given the current economic and political situation in the world.
About the Author
E. А. Panova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Post-Graduate Student, Assistant of the Department for Marketing,
36 Stremyanny Lane, Moscow, 117997
References
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2. Panova E. A. Vliyanie reytinga kompaniy na stoimost' ikh brendov (na primere IT-kompaniy) [Influence of a Rating of the Companies on the Cost of Their Brands (on the Example of the IT Companies)], Marketing v Rossii i za rubezhom, 2014, No 5. (In Russ.).
3. Tret'yak O. A., Rozhkov A. G. Orientatsiya na klienta: modelirovanie i diagnostika [Orientation to the Client: Modeling and Diagnostics], Vestnik Rossiyskogo ekonomicheskogo universiteta imeni G. V. Plekhanova [Vestnik of the Plekhanov Russian Univercity of Economics], 2012, No 4, pp. 76–84. (In Russ.).
Review
For citations:
Panova E.А. ASSESSMENT OF THE IMPACT PROMOTION STRATEGY COMPANY MTS ON THE BRAND. International Trade and Trade Policy. 2015;(1):72-82. (In Russ.)
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