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METHODOLOGY FOR ASSESSING THE TECHNICALITY AND MANUFACTURABILITY OF TRADING SERVICES

https://doi.org/10.21686/2410-7395-2023-3-51-65

Abstract

The article examines the concepts of "technicality" and "manufacturability" in relation to trading services. On the basis of a number of regulatory and scientific approaches, methods have been identified that allow for a rational assessment of the techniques of performing trade services. A scheme of the methodology for assessing the technical and technological effectiveness of trade services has been compiled, sources of necessary information and expected results have been identified. A model for assessing the technical and technological effectiveness of trading services is presented, taking into account individual indicators and their weighting coefficients. A scale of evaluation of the results of the analysis is proposed, deviations affecting the score are noted. The intervals in the score assessment are determined, determining the category of trade services from the position of their technical level of performance, taking into account the general level of qualification of personnel, equipment of the trading enterprise with means and tools for the provision of relevant services, as well as the experience of using means of material support to improve the quality characteristics of trade services. The purpose of the study is to develop an approach to determining the state of the art of execution of trade services from the position of their technicality and technology, acting as qualitative indicators. The relevance of the study is caused by the lack of methods and methodologies in the practice of assessing the quality of trade services, providing for the definition of the category of trade services from the point of view of the level of technicality and manufacturability of their execution and allowing an objective assessment of the compliance of the provided trade services with the declared level of the enterprise and consumer expectations. The scientific novelty of the study consists in the development of a methodology for assessing the technical and technological nature of trade services to establish their category, reflecting the general level of organization of the enterprise. General scientific approaches were used as research methods, including methods of desk research, analysis and deduction, observation and synthesis, based on the study of the provisions of regulatory legal acts, as well as previous studies of domestic and foreign scientists. 

About the Author

O. N. Gutnikova
V. I. Vernadsky Crimean Federal University
Russian Federation

Olga N. Gutnikova, PhD, Associate Professor
of the Department of Marketing, Trade and Customs Affairs of the Institute of Economics and Management of Vernadsky CFU

21/4 Sevastopolskaya Street, Simferopol, Republic of Crimea, 295023



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For citations:


Gutnikova O.N. METHODOLOGY FOR ASSESSING THE TECHNICALITY AND MANUFACTURABILITY OF TRADING SERVICES. International Trade and Trade Policy. 2023;9(3):51-65. (In Russ.) https://doi.org/10.21686/2410-7395-2023-3-51-65

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