WORLD TEA MARKET: TRENDS IN PRODUCTION AND CONSUMPTION
https://doi.org/10.21686/2410-7395-2020-2-131-145
Abstract
The article analyzes the main trends and prospects for the development of the global and Russian tea market. It reviews and analyzes the main directions of development of the tea market in the world, provides an international classification of black tea, shows the main countries manufacturers, importers and exporters of this product. The dynamics of tea production, import and export in the Russian Federation over five years showed in this article by using analytical indicators. Also were identified the main reasons for the changes and analyzed the leading players-producers of the domestic tea market, as well as showed the main trends characteristic of the development of this market in immediate prospects. The article considers the general structure of the tea market in natural terms and provides the results of analysis of changes in consumer preferences. Within the framework of the study, the assortment of the Perekrestok retail network was studied as a tool for forming and maintenance commodity stocks of this economic entity. ABC-analysis was used to analyze the assortment of black tea. Based on the results of the study, recommendations were developed and proposed for further work with the assortment of this product group.
About the Authors
M. N. Eliseev
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Mihail N. Eliseev, Doctor of Technology, Professor, Professor of the Department for Commodity Science and Commodity Expertise of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
O. M. Alekseeva
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Olga M. Alekseeva, PhD, Assistant Professor of the Department for International Business and Customs of the PRUE
36 Stremyanny Lane, Moscow, 117997, Russian Federation
O. A. Kosareva
Moscow Financial and Industrial University «Synergy»
Russian Federation
Russian Federation
Olga A. Kosareva, PhD, Assistant Professor of Department of Commerce and Trade
9/14, build. 1, Meshchanskaya st., Moscow, 129090, Russian Federation
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Review
For citations:
Eliseev M.N., Alekseeva O.M., Kosareva O.A. WORLD TEA MARKET: TRENDS IN PRODUCTION AND CONSUMPTION. International Trade and Trade Policy. 2020;(2):131-145. (In Russ.) https://doi.org/10.21686/2410-7395-2020-2-131-145
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