THE GLOBAL CONFECTIONERY MARKET
Abstract
Chocolate, biscuits and confectioneries are rooted in cultural traditions, seasonal celebrations, family occasions and even everyday life in Europe and around the world. Confectionery industries contribute greatly to Europe’s economy. The dynamic development of the confectionery industry has a positive impact on many sectors of the European Union, increases employment, increases export potential, promotes growth in production in agriculture, transport and trade. Feature of the confectionery market in Europe is the highest percentage of consumption of chocolate, in relation to other types of confectionery products. The globally acknowledged savoir-faire and creativity of European manufacturers enable them to export their products all over the world. Around 60% of the production was exported: the top three destinations outside the European continent were the USA, Russia and Australia. The success of confectionery industry relies more and more on their exports. The article is devoted to research of the European Unions' confectionery market. The dynamics of the EU confectionery market is analyzed. The authors considered the features of the chocolate segment of the confectionery market in the EU countries and the current trends in the development of the confectionery market.
Keywords
the confectionery market,
chocolate,
EU,
the production,
the consumption,
export,
import,
Germany,
France,
Italy,
Switzerland,
Belgium,
Spain.
About the Authors
A. V. Ryzhakova
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Doctor of Engineering, Professor of the Academic Department of Commodity Science and Commodity Examination
36 Stremyanny Lane, Moscow, 117997, Russian Federation
O. A. Babina
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Senior Researcher of the Management of Research and Development Organization
36 Stremyanny Lane, Moscow, 117997, Russian Federation
References
1. Golovinov O. N. Konditerskiy rynok Evropeyskogo Soyuza [Confectionery Market of the European Union] Sovremennoe obshchestvo i vlast' [Modern Society and Power], 2017, No. 1 (11), pp. 69-83. (In Russ.).
2. Kuz'menko S. S. Povyshenie effektivnosti funktsionirovaniya mezhdunarodnykh kompaniy na mirovom konditerskom rynke [Increase in Efficiency of Functioning of the International Companies in the World Confectionery Market] Strategiya predpriyatiya v kontekste povysheniya ego konkurentosposobnosti [The Strategy of the Enterprise in the Context of Increase in Its Competitiveness], 2016, No. 5, pp. 132-136. (In Russ.).
3. Squicciarini M. P. Swinnen J. The Economics of Chocolate. Oxford University Press, 2016.
Review
For citations:
Ryzhakova A.V., Babina O.A. THE GLOBAL CONFECTIONERY MARKET. International Trade and Trade Policy. 2017;(4):59-74. (In Russ.)
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