METHODOLOGY OF PRICE MONITORING ON SOCIALLY IMPORTANT FOOD PRODUCTS
Abstract
Article is representing the approaches for the pricing monitoring methodology on the socially important food products in the retail of Russian Federation. Price monitoring or observation of one of the most important parameter of the consumer market is the key instrument of gathering and fixation of the price level on the specific product categories targeted to the low income segment of consumers. Information about price level and it’s changes can give national or regional government chance to make flexible decisions on the partial price regulations on the socially important food products. Price monitoring on the specific sample of the retail outlets should be done on the regular base, especially during economic recession.
About the Authors
G. G. Ivanov
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Doctor of Economic Sciences, Professor, Head of the Department fof Trade Policy,
36, Stremyanny Lane, Moscow, 117997
L. A. Efimovskaya
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
PhD, Associate Professor of the Department for Trade Policy,
36, Stremyanny Lane, Moscow, 117997
I. I. Skorobogatykh
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Doctor of Economic Sciences, Professor, Head of the Department of Marketing,
36, Stremyanny Lane, Moscow, 117997
R. R. Sidorchuk
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Doctor of Economic Sciences, Professor of the Department for Marketing,
36, Stremyanny Lane, Moscow, 117997
Z. B. Musatova
Plekhanov Russian University of Economic
Russian Federation
Russian Federation
PhD, Associate Professor of the Department for Marketing,
36, Stremyanny Lane, Moscow, 117997
References
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Review
For citations:
Ivanov G.G., Efimovskaya L.A., Skorobogatykh I.I., Sidorchuk R.R., Musatova Z.B. METHODOLOGY OF PRICE MONITORING ON SOCIALLY IMPORTANT FOOD PRODUCTS. International Trade and Trade Policy. 2015;(4):92-109. (In Russ.)
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