Assessing the evolution and perspectives of developing the russian export in current terms: adoption of the 4P model
https://doi.org/10.21686/2410-7395-2024-3-78-95
Abstract
The study’s relevance is caused due to the Russian export experiences, which acts as a research subject. Goal is to reveal current peculiarities of Russian export. As methodical tool the model of marketing mix was applied, which includes product, price, place, promotion. The analysis has shown: the Russian economy, to promote its export in new terms, uses marketing with new characteristics. The bigger are become the share in it of agricultural and metallurgical products, the share of developing countries among buyers. Promoting the export is provided including through the free trade zones of the Eurasian economic union with the third countries, common trade and cooperation areas with them. State support for import substitution assists to create the production able to export. Scientific contribution of the research results consists in that they expand application of micro-economic marketing mix model on export of national economy as a whole. The results received make possible to study in complex and simultaneously in detail the strengths and weaknesses of export, including the volume and structure of export, price dynamics, currency and financial, transport, trade and diplomatic peculiarities of sale.
About the Authors
E. L. Andreeva
Institute of Economics of the Ural Branch of the Russian Academy of Sciences
Russian Federation
Russian Federation
Elena L. Andreeva, Doctor of Economics, Professor, Head
and Leading Research Fellow of Center for Regional Comparative Studies
29 Moskovskaya Street, Ekaterinburg, 620014
A. V. Ratner
Institute of Economics of the Ural Branch of the Russian Academy of Sciences
Russian Federation
Russian Federation
Artem V. Ratner, PhD, Senior Research Fellow of Center
for Regional Comparative Studies
29 Moskovskaya Street, Ekaterinburg, 620014
A. G. Tarasov
Institute of Economics of the Ural Branch of the Russian Academy of Sciences
Russian Federation
Russian Federation
Anatoly G. Tarasov, Doctor of Economics, Professor, Leading Research Fellow of Center for Regional
Comparative Studies
29 Moskovskaya Street, Ekaterinburg, 620014
D. A. Karkh
Ural State University of Economics
Russian Federation
Russian Federation
Dmitrii A. Karkh, Doctor of Economics, Professor,
Prorector, Professor of Department of Logistics and Commerce
8 March St., 62 Ekaterinburg, 620144
References
1. Aleksandrin Yu. N. Rossiyskiy nesyrevoy eksport: sovremennye tendentsii i perspektivy razvitiya [Russian Non-Primary Export: Modern Trends and Development Prospects]. Ekonomika: teoriya i praktika [Economics: Theory and Practice], 2022, No. 1, pp. 15-26. (In Russ.).
2. Andreeva E. L., Sapir E. V., Karkh D. A., Karachev I. A. Komparativnyy analiz vneshneekonomicheskogo razvitiya farmatsevticheskogosektora v RF i SSHA. [Comparative Analysis of Foreign Economic Development of Pharmaceutical Sector in Russia and the USA], 2019, Vol. 15, No. 2, pp. 576-589. (In Russ.).
3. Voronova T. A., Novikova E. S. Torgovyy potentsial agropromyshlennogo sotrudnichestva Rossii i ASEAN v usloviyakh fragmentatsii mirovoy ekonomicheskoy sistemy [Trade Potential in the Agricultural Cooperation between Russia and ASEAN Countries in Conditions of World Economic System Fragmentation]. Mezhdunarodnaya torgovlya i torgovaya politika [International Trade and Trade Policy], 2024, Vol. 10, No. 2, pp. 105-122. (In Russ.).
4. Diabate V., Kholina V. N., Frolova E. D. Izmenenie struktury vneshney torgovli afrikanskikh stran v usloviyakh usileniya regionalizatsii mirovoy ekonomiki [The Change of Foreign Trade Structure of African Countries in the Context of Increasing Regionalization in the World Economy]. Ekonomika regiona [Economy of Region], 2020, Vol. 16, No. 1, pp. 242-256. (In Russ.).
5. Zinchenko A. S., Sazonov A. A. Sovremennye innovatsionnye tekhnologii upravleniya marketingom na vysokotekhnologichnykh predpriyatiyakh [Modern Innovation Technologies to Manage the Marketing on High-Tech Enterprises]. Moscow, Pero, 2019. (In Russ.).
6. Kirillov V. N., Arda Tolga. Ekonomicheskoe sotrudnichestvo Turtsii i Rossii: faktory i problemy [Economic Cooperation between Turkey and Russia: Factors and Problems]. Rossiya i Aziya [Russia and Asia], 2023, No. 2, pp. 17-27. (In Russ.).
7. Komleva K. E., Kornitskaya A. V., Kornitskaya L. V., Smirnov V. V. Mezhdunarodnye marketingovye strategii na rynke tovarov povsednevnogo sprosa [International Marketing Strategies on the Market of Consumer Goods]. Russian Economic Bulletin, 2023, Vol. 6, No. 1, pp. 254-257. (In Russ.).
8. Kuznetsov A. V. Vostochnyy vektor transformatsii mirovoy valyutnoy sistemy [Eastern Vector of Transformation of the World Monetary System]. Mirovaya ekonomika i mezhdunarodnye otnosheniya. [World Economy and International Relations], 2023, Vol. 67, No. 7, pp. 22-32. (In Russ.).
9. Malakhova A. A., Tovstenko D. S., Polyakova V. V. Model kompleksa marketinga v analize passazhirskikh perevozok v usloviyakh tsifrovoy transformatsii OAO «RZHD» [The Model of the Marketing Complex in the Analysis of Passenger Transportation Under the Digital Transformation of Russian Railways]. Finansovye aspekty strukturnykh preobrazovaniy ekonomiki [Financial Aspects of Structural Transformations of Economy], 2021, No. 7, pp. 100-106. (In Russ.).
10. Medvedev I. D., Solntsev O. G. Denezhno-kreditnaya politika Banka Rossii v usloviyakh strukturnoy transformatsii ekonomiki [Monetary Policy of the Bank of Russia in the Conditions of Structural Transformation of the Economy]. Nauchnye trudy. Institut narodnokhozyaystvennogo prognozirovaniyaRAN [Scientific Works: Institute of Economic Forecasting of the Russian Academy of Sciences], 2023, No. 2, pp. 6-28. (In Russ.).
11. Sycheva K. G. Torgovoe sotrudnichestvo Rossii: formirovanie strategicheskogo partnerstva v usloviyakh sanktsiy [Russian Trade Cooperation: Forming Strategic Partnership in the Context of Sanctions]. Mezhdunarodnaya torgovlya i torgovaya politika [International Trade and Trade Policy], 2024. Vol. 10, No. 1, pp. 144-162. (In Russ.).
12. Tkhorikov B. A., Lomovtseva O. A., Gerasimenko O. A., Sablina O. M., Titova I. N. Geomarketing – novyy kontsept ili prikladnoy instrument biznesa? [Geomarketing: a New Concept or an Applied Business Tool?]. Vestnik Tomskogo gosudarstvennogo universiteta. Ekonomika [Tomsk State University Journal of Economics], 2020, No. 49, pp. 199-213. (In Russ.).
13. Ulchenko N. Yu. Perspektivy razvitiya ekonomicheskikh otnosheniy Turtsii i Rossii: poisk balansa interesov [Prospects for the Development of Economic Relations between Turkey and Russia: Finding a Balance of Interests]. Rossiya i Aziya [Russia and Asia], 2024, No. 2, pp. 6-18. (In Russ.).
14. Chugaev P. A. Razvitie eksportnogo potentsiala Rossii v kontekste realizatsii proekta «Severnyy morskoy put» [Development of Russia's Export Potential in the Context of the Implementation of the Northern Sea Route Project]. Ekonomicheskie issledovaniya i razrabotki [Economic Development Research Journal], 2024, No. 1, pp. 85-91. (In Russ.).
15. Chukharev A. V. Potentsial i geograficheskoe raspredelenie potokov rossiyskogo zernovogo eksporta (po regionam mira) [Capacity and Geographical Directions of Russian Grain Export Flows (Regions Overview)]. Rossiya i Aziya [Russia and Asia], 2024, No. 1, pp. 31-44. (In Russ.).
16. Shkvarya L. V. Transformatsiya vneshney torgovli Rossii i rol stran Azii [Transformation of Russia's Foreign Trade and the Role of Asian Countries]. Rossiya i Aziya [Russia and Asia], 2022, No. 8, pp. 6-16. (In Russ.).
17. Shkvarya L. V. Vneshnyaya torgovlya Rossii so stranami SSAGPZ: dinamika, kharakteristiki i vozmozhnosti [Russia’s Foreign Trade with the GCC Countries: Dynamics, Characteristics and Opportunities]. Vestnik MGIMO-Universiteta [MGIMO Review of International Relations], 2023, Vol. 16, No. 3, pp. 222-243. (In Russ.).
18. Andreyeva Ye. L., Zakharova V. V., Ratner A. V. Influence of International Economic Integration on Socio-Economic Development of Region. Economy of Region, 2014, Vol. 10, No. 3, pp. 90-100.
19. Fang Y., Gu G., Li H. The Impact of Financial Development on the Upgrading of China’s Export Technical Sophistication. International Economics and Economic Policy, 2015, Vol. 12, No. 2, pp. 257-280.
20. Xu T., Liang X. Measuring Aggregate Trade Costs and Its Empirical Effects on Manufacturing Export Composition in China. China Finance and Economic Review, 2017, Vol. 5.
Review
For citations:
Andreeva E.L., Ratner A.V., Tarasov A.G., Karkh D.A. Assessing the evolution and perspectives of developing the russian export in current terms: adoption of the 4P model. International Trade and Trade Policy. 2024;10(3):78-95. (In Russ.) https://doi.org/10.21686/2410-7395-2024-3-78-95
Views:
167
Email this article 
