FEATURES OF THE USE OF BIG DATA IN E– COMMERCE
Abstract
The article analyzes features of the Big Data used in e-commerce. The advantages of using Big Data in e-commerce in comparison with traditional commerce are revealed. Based on the study, the author proposes to build e-commerce platform era of Big Data. The establishment of the e-commerce platform will help companies to expand business volume and profits, enhance overall competitiveness, it also has a very important role, it will be the future of e-commerce development.
Keywords
About the Author
Sun Qingbiao
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Post-Graduate student of the Department for World Economy
36 Stremyanny Lane, Moscow, 117997, Russian Federation
References
1. 陈云海. 大数据处理对电子商务的影响研究 / 北京, 电信科学,2013, No. 3, pp. 17–21. 2.
2. 降雪辉. 大数据时代电子商务的信息化发展创新 / 商业经济研究, 2015, No. 7, pp. 78–79.
3. 朱秋城. 跨境电商3.0时代/ 中国海关出版社, 2016.4.崔婧. 阿里“玩”大数据 / 中国经济和信息化, 2013, No. 8,pp. 34–41.
Review
For citations:
Qingbiao S. FEATURES OF THE USE OF BIG DATA IN E– COMMERCE. International Trade and Trade Policy. 2017;(4):114-119. (In Russ.)
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