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«ANOTHER MARKETING»: MARKETING IN THE ECONOMIC SANCTIONS CONDITIONS OF WESTERN COUNTRIES

Abstract

Paper is for evaluation of the results of economic sanctions of EC countries and USA against Russia and the embargo for the import of food products from the western countries. The changes in the models of consumer behavior in new economic conditions are analyzed. The new key term in invented “the other marketing”, its essence is analyzed. The paper underlines the increasing role of marketing in terms of sanctions and the need to adapt marketing policies of domestic enterprises under the changed conditions of macro and micro environment.

About the Author

M. E. Seifullaeva
Plekhanov Russian University of Economics
Russian Federation

Doctor of science, Professor of Marketing Department,

36 Stremyanny Lane, Moscow, 117997



References

1. Seyfullaeva M. E., Murtuzalieva T. V. Innovatsionnaya marketingovaya politika rossiyskikh promyshlennykh predpriyatiy v usloviyakh ekonomicheskikh sanktsiy [Innovative Marketing Policy of the Russian Industrial Enterprises in the Conditions of Economic Sanctions] Marketing v Rossii i za rubezhom, 2014, No 6. (In Russ.).

2. Tolstel' M. S. Sovershenstvovanie strategii upravleniya ris-kami finansovykh TNK v usloviyakh sektoral'nykh sanktsiy [Improvement of strategy of risk management of financial multinational corporations in the conditions of sectoral sanctions], Vestnik Volgogradskogo gosudarstvennogo universiteta, 2014, No 4. (In Russ.).

3. Chto zhdet myasnoy rynok v usloviyakh sanktsiy [That Waits for the Meat Market in the Conditions of Sanctions], 2014, 11 avgust. (In Russ.). Available at: http://agroinfo.com/chto-zhdet-myasnoj-rynok-v-usloviyaxsankcij-protiv-zapada/


Review

For citations:


Seifullaeva M.E. «ANOTHER MARKETING»: MARKETING IN THE ECONOMIC SANCTIONS CONDITIONS OF WESTERN COUNTRIES. International Trade and Trade Policy. 2015;(2):94-100. (In Russ.)

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ISSN 2410-7395 (Print)
ISSN 2414-4649 (Online)