mttpМеждународная торговля и торговая политикаInternational Trade and Trade Policy2410-73952414-4649ФГБОУ ВО "Российский экономический университет им. Г.В. Плеханова"10.21686/2410-7395-2025-4-28-43mttp-832Research ArticleИННОВАЦИОННОЕ РАЗВИТИЕINNOVATIVE DEVELOPMENTКреативные отрасли Китая: тенденции и структурные преобразования в производстве и торговлеCreative Industries of China: Tendencies and Structural Transformation in Production and TradeЧжанЧэнпейZhangChengpei

Чжан Чэнпей - аспирант кафедры экономической политики и мировой экономики

Екатеринбург, 620062, ул. Мира, д. 19

Zhang Chengpei - Post-Graduate Student, Chair of Economic Policy and World Economy Graduate School of Economics and Management

19 Mira Street, Ekaterinburg, 620062

zhangchengpei@qq.comУральский федеральный университет имени первого Президента России Б. Н. ЕльцинаРоссияUral Federal University named after the First President of Russia B. N. YeltsinRussian Federation2025161220251142843Copyright © Чжан Ч., 20252025Чжан Ч.Zhang C.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://mttp.rea.ru/jour/article/view/832

В данном исследовании анализируются развитие и структурная трансформация крупнейших креативных отраслей Китая с 2004 по 2023 г. Несмотря на то что Китай стал мировым экспортером продукции креативных отраслей с общим объемом торговли в 166,36 млрд долларов и устойчивым профицитом торгового баланса, в отрасли сохраняются структурные противоречия. Исследование показало, что креативные отрасли Китая демонстрируют динамику сильного производственного сектора и слабого контента, при этом основные продукты контента, такие как публикации, составляют всего 3,1% от общего объема экспорта и испытывают устойчивый дефицит торгового баланса. Инициатива «Один пояс – один путь» дает возможности снизить зависимость от рынков развитых стран. Для достижения устойчивого роста Китаю важно трансформировать креативные отрасли, отказавшись от акцента на масштаб и производство в пользу инноваций и качества контента. Исследование может стать основой разработки экономической политики для стран с развивающейся экономикой, стремящихся решить структурные проблемы креативных отраслей посредством регионального сотрудничества.

This study analyzes the development and structural transformation of China's cultural industries from 2004 to 2023. Although China has become the world's largest exporter of cultural products, with a total trade volume of US$166.36 billion and a sustained trade surplus, structural contradictions persist within the industry. The study found that China's cultural industry exhibits a "strong manufacturing sector and weak content" dynamic, with core content products such as publications accounting for only 3.1% of total exports and experiencing a persistent trade deficit. The Belt and Road Initiative provides a crucial path to reducing reliance on developed countries' markets. China urgently needs to transform its industry from a scaledriven, manufacturing-dependent model to one centered on content innovation and quality to achieve sustainable growth. This study offers valuable insights for emerging economies seeking to address the structural challenges of cultural trade through regional cooperation.

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The authors declare that there are no conflicts of interest present.