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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">mttp</journal-id><journal-title-group><journal-title xml:lang="ru">Международная торговля и торговая политика</journal-title><trans-title-group xml:lang="en"><trans-title>International Trade and Trade Policy</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2410-7395</issn><issn pub-type="epub">2414-4649</issn><publisher><publisher-name>ФГБОУ ВО "Российский экономический университет им. Г.В. Плеханова"</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21686/2410-7395-2022-3-156-164</article-id><article-id custom-type="elpub" pub-id-type="custom">mttp-568</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МЕЖДУНАРОДНАЯ ТОРГОВЛЯ</subject></subj-group></article-categories><title-group><article-title>ВТО и вопросы цифровой иммерсии международной торговли</article-title><trans-title-group xml:lang="en"><trans-title>The WTO and issues of digital immersion of international trade</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хабыева</surname><given-names>А. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Habyyeva</surname><given-names>A. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Айсолтан Мухамметмырадовна Хабыева, Аспирантка</p><p>350040, Краснодар, ул. Ставропольская, 149</p></bio><bio xml:lang="en"><p>Aysoltan M. Habyyeva, Post-Graduate Student</p><p>149, Stavropol Street, Krasnodar, 350040</p></bio><email xlink:type="simple">aysoltan.habyyeva@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Кубанский государственный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Kuban State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>15</day><month>01</month><year>2023</year></pub-date><volume>8</volume><issue>4</issue><fpage>156</fpage><lpage>164</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Хабыева А.М., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Хабыева А.М.</copyright-holder><copyright-holder xml:lang="en">Habyyeva A.M.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://mttp.rea.ru/jour/article/view/568">https://mttp.rea.ru/jour/article/view/568</self-uri><abstract><p>Насущная необходимость усиления динамики диджитализации глобальных торгово-экономических отношений предопределила цель и задачи данного исследования. В статье подчеркивается, что в настоящее время цифровая трансформация является основным трендом в развитии мировой торговли и ее ретейл-сегмента. В работе обобщен опыт стран, которые являются ключевыми игроками на рынке электронной коммерции. Выявлены характерные особенности регулирования цифровой торговли в США, Китае, Индии и ЕС. Показано, что в процессе унификации и стандартизации норм и правил регламентирования международной цифровой торговли главную роль должна сыграть Всемирная торговая организация. Автором даны рекомендации по ключевым элементам юридически обязательного многостороннего соглашения о цифровой торговле и обозначена позиция Туркмении в процессе переговоров о присоединении к Всемирной торговой организации.</p></abstract><trans-abstract xml:lang="en"><p>The purpose and objectives of this article are determined by the pressing need for acceleration of the digitization dynamics in the international trade. The article emphasizes that in the modern time digital transformation is the key and biggest trend in the global trade business and its retail seсtor. The study has also provided a review related to the experiences of the top and leading global e-commerce countries. The features of the regulation of digital trade in the United States, China, India, and the European Union are identified and summarized. It is shown the World Trade Organization should play the key role in the process of unification and standardization of digital trade rules. The author provides recommendations on the key elements of a legally binding multilateral digital trade agreement and position of Turkmenistan in the context of accession to the World Trade Organization.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>цифровизация</kwd><kwd>мировая торговля</kwd><kwd>электронная торговля</kwd><kwd>e-commerce</kwd><kwd>электронная передача данных</kwd><kwd>цифровая торговля</kwd></kwd-group><kwd-group xml:lang="en"><kwd>digitalization</kwd><kwd>international trade</kwd><kwd>e-commerce</kwd><kwd>data transmission</kwd><kwd>digital trade</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Aashish A. 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